If Longo Borghini hadn’t won the overall, building up her custom Madone would not have been in vain. According to Moran, Trek’s designers use these unique opportunities to test new ideas and techniques. Very often, “one-offs” continue to be developed until they become part of Trek’s growing Project One paint scheme offerings.
But Longo Borghini delivered. Emphatically so. And now the hard work of Trek’s designers and paint team get to shine on one of cycling’s biggest stages as well, right next to a rider who has cemented her legacy as one of the best to ever race.
Totally worth it.
Want a pink Madone like Elisa? We can do that for you at our Project One paint lab in Waterloo. Your bike will receive the same care and attention as Elisa’s. Get started here to build your dream bike exactly as you imagined it.
