Israel – Premier Tech reveals 2024 race kit
Article Title: Israel – Premier Tech Unveils Bold and Blue 2024 Race Kit
Israel – Premier Tech has revealed its new race kit for the 2024 season, featuring a bold and elegant design that pays homage to the team’s 10th year in the professional peloton. Produced by Ekoï, the jersey draws inspiration from the team’s 2023 Giro d’Italia special edition and incorporates Premier Tech’s signature navy as the base of the design, while also incorporating brighter shades of blue. The kit, designed by Élie Desgreniers of Premier Tech, boasts contrasting sleeves, a feature adopted on all three of the team’s jerseys in 2023.
General Manager Kjell Carlström expressed the team’s affinity for the 2023 Giro d’Italia design and emphasized the enhanced visibility and elegance of the new kit: “The navy base, which aligns with Premier Tech’s identity, allows the team monogram on the back to stand out and with the new design, the contrast of the white and bright blue sleeves will provide extra visibility in the peloton. Having favored an abstract design in 2023, we wanted our 2024 design to be bold, clean, and elegant, and something we can build on in the years to come.”
Ekoï sponsorship manager Stéphane Rossetto also highlighted the collaborative effort to enhance the kit’s performance: “The new jersey with its elegant racing style perfectly represents the brand’s image. Our desire was to further improve the range for 2024 in terms of comfort, aerodynamics, and thermoregulation. We are proud to have worked on this project and can’t wait to see the kit in the races in 2024.”
This new kit, set to debut at the Tour Down Under, signifies a continued focus on product development and performance for Israel – Premier Tech and Ekoï as they mark the beginning of their second year of partnership.
