Auto Eder and BORA – hansgrohe Continue Successful Partnership with Contract Extension
Auto Eder Group, the largest car dealer in southern Bavaria, and cycling team BORA – hansgrohe have announced the extension of their long-standing contract. Auto Eder provides the team with a vehicle fleet, supporting them in their demanding race schedule. In the upcoming season, the fleet will include Volvo cars for the first time, in addition to the existing Ford vehicles.
BORA – hansgrohe relies on more than 20 vehicles from the Auto Eder Group to tackle over 250 race days throughout the year. These vehicles are not only used by the sports directors during races, but also by the team’s staff, as well as for transportation purposes. The addition of Volvo cars to the fleet demonstrates BORA – hansgrohe’s commitment to top-notch equipment and service.
Team Manager Ralph Denk expressed his satisfaction with the continued partnership, saying, “Auto Eder has been at our side since day one and the success story continues. Such a long-term relationship has become rare. It shows how great our mutual trust is. BORA – hansgrohe is entering its 15th season with Auto Eder and for the first time the Volvo brand is joining our team fleet. To be at the front in the biggest cycling races, we rely on top equipment and top service from our partners. This is exactly what Auto Eder stands for.”
The contract extension marks another milestone in the successful collaboration between Auto Eder and BORA – hansgrohe, highlighting their shared dedication to excellence in the world of cycling.
