Ridley and Lotto Soudal have announced that they will be extending their partnership until 2026, adding an additional four years to their current contract. The two companies have been working together since 2005 and are excited to continue their successful relationship for the foreseeable future.
Jochim Aerts, CEO of Ridley’s umbrella company, Belgian Cycling Factory, expressed his pride in the extension, stating, “In 2025, Ridley will have been racing for 20 years at the very highest level of cycling. That’s a very big deal for a Belgian bike company, competing against the giants in the cycling industry.”
John Lelangue, General Manager of Lotto Soudal, also expressed his enthusiasm about the extension, saying, “I am extremely proud that we will continue to work with Ridley in the coming years. As a Belgian company that focuses on innovation, quality, and performance, it is a perfect match with what Lotto Soudal stands for.”
Looking ahead, Lotto Soudal will be racing with the Noah Fast Disc, Helium SLX Disc, and the newly introduced Dean Fast Disc time trial bike. Additionally, there will be some changes to the equipment, with Ridleys being built with DT Swiss wheels, KMC chains, and Shimano Dura-Ace groupsets with CEMA bearings.
The partnership between Ridley and Lotto Soudal has proven to be successful, with Caleb Ewan, a Lotto Soudal rider, expressing his satisfaction with the team and the bikes, “For three seasons, my Ridley Noah Fast Disc and I took part in the most important competitions in the world. And I can safely say that it has been a winning combination. And why tinker with a winning team? That’s why I’m very happy that we will continue to work with Ridley in the coming seasons.”
The extension of the Ridley and Lotto Soudal partnership is a testament to their shared commitment to innovation and excellence in the cycling industry. With their continued collaboration, they are poised for even greater success in the years to come.
Image source: Lotto Soudal
