Sportful Returns as Official Outfitter for BORA – hansgrohe in 2024

Sportful, the Italian sportswear brand, is set to make a comeback as the official outfitter for UCI WorldTeam BORA – hansgrohe starting from the upcoming season. The partnership will see Sportful providing racewear for the team’s WorldTour professionals, including the highly acclaimed Bomber Jersey, the LTD Bibshorts, and the innovative Fiandre line, known for its maximum protection in all weather conditions.

The previous collaboration between Sportful and BORA – hansgrohe has yielded impressive results and numerous highlights. From 2018 to 2021, Sportful served as the team’s outfitter, marking one of the most successful phases in BORA – hansgrohe’s history. During this period, the team achieved remarkable victories, including nearly 20 stage wins in Grand Tours, over a dozen national titles, and even a cobblestone in Roubaix.

Ralph Denk, Team Manager of BORA – hansgrohe, expressed his excitement about the renewed partnership, stating, “Together with Sportful, we had one of the most successful phases in our team history. We celebrated success at Monuments and Grand Tours. That created a connection that extends far beyond equipment. Our performance team knows and appreciates Sportful products. I’m looking forward to Sportful supporting our ambitious goals from the new season.”

Alessio Cremonese, CEO of the MVC Group, the owner of Sportful, expressed his pleasure and pride in returning to a partnership with BORA – hansgrohe, emphasizing the shared success and excellent rapport between the two entities. Cremonese stated, “This partnership feels a bit like a homecoming. We are convinced that BORA – hansgrohe can be the right team to represent Sportful and its style within the WorldTour.”

With Sportful’s high-performance racewear and BORA – hansgrohe’s strong lineup of talented riders, this renewed partnership holds the promise of continued success and further establishment of both brands within the professional cycling realm.