Giant Group Extends Support for GreenEDGE Cycling Through 2027
Giant Group, the leading brand of high-quality bicycles and cycling gear, has announced its continued commitment to GreenEDGE Cycling by extending its contract for four more years. This technical partnership will run through the end of 2027, showing Giant Group’s unparalleled support for the development of the sport of cycling.
As part of the extension, Liv Cycling, the only comprehensive cycling brand dedicated solely to women, will become the title sponsor of the women’s WorldTeam starting from January 1st, 2024. The team will be named ‘Liv AlUla Jayco’, further emphasizing the brand’s dedication to women’s cycling.
Brent Copeland, Team Jayco AlUla General Manager, expressed his excitement about the extended partnership with Giant Group, saying, “Their commitment to the sport and our team is unparalleled… we have seen a lift in performances since we started this partnership.” The four-year deal gives the team a lot of motivation as they strive for more and strengthen in all areas.
The partnership with Giant Group began in January 2022, and this new extension is a testament to Giant and Liv’s commitment to the sport. Additionally, a new women’s development team will launch under the GreenEDGE Cycling umbrella in 2024, aiming to provide a successful pathway to the UCI Women’s WorldTeam.
Phoebe Liu, Chief Branding Officer of Giant Group, highlighted the company’s commitment to riders at the highest levels of the sport. “Extending our partnership with GreenEDGE Cycling further solidifies our commitment for men’s and women’s teams, providing them with the highest quality bicycles and gear, helping them continue to succeed.”
For the 2024 season, the men’s WorldTeam will be named Team Jayco AlUla and will race on Giant bikes. Both the women’s WorldTeam and the Development Team will be named ‘Liv AlUla Jayco’ and will race on Liv bikes. All three teams will utilize CADEX components for optimal performance.
Giant is the world’s leading brand of high-quality bicycles and cycling gear, combining craftsmanship, technology, and innovative design to help riders unleash their full potential. Liv, founded in 2008 as part of the Giant Group, is the only comprehensive cycling brand dedicated solely to women. CADEX, a line of high-performance cycling components, completes the ecosystem of bikes and gear offered by Giant Group.
Giant Group’s commitment to GreenEDGE Cycling and the development of the sport of cycling is unwavering, and this extension will undoubtedly propel the teams to further success in the coming years.
