Icona Capital and Stoneweg join IPT as partners for Tour de France 2025
Israel – Premier Tech is delighted to have Icona Capital and Stoneweg join us as partners for this year’s Tour de France, the finale of which takes place in Paris this Sunday.
Our acclaimed special edition jersey for the 2025 edition features the logo of Icona Capital, an independent investment firm and financial advisory business, on the left sleeve, with that of alternative investment group Stoneweg adorning the right sleeve and body.
IPT and Stoneweg have previously partnered, focusing on exclusive VIP on-race experiences and promotion of the Stoneweg hotel network.
This latest link-up expands Stoneweg’s existing presence in the global sports industry through the company’s involvement with the likes of the America’s Cup, Atlético Madrid, and the Never Say Never global sports entertainment and marketing company.
“It is a delight to participate as sponsor with Israel – Premier Tech in Tour de France 2025, a race which has become emblematic for the sports industry and with a value set of integrity, perseverance, and team spirit,” says Max-Hervé George, Chairman and CEO of Icona Capital.
Stoneweg CEO Jaume Sabater adds: “We are proud to have sponsored Israel – Premier Tech once again, a team and a sports discipline we are very fond of. Tour de France is an annual event people wait for to be part of, and to observe, and it becomes a yearly rendezvous bringing everyone together.”
Kjell Carlström, Israel – Premier Tech General Manager, adds: “It’s a pleasure to welcome Stoneweg and Icona Capital as partners for the Tour de France in what is the next step in our longstanding relationship with Stoneweg and an exciting launch of our partnership with Icona Capital. We have been racing at the Tour de France with both companies proudly featured on our special edition jersey, gaining global visibility with cycling fans. We look forward to building on these relationships in the future.”
