Citroën is the Official Car of RCS Sport races
# Citroën Becomes the Official Car of RCS Sport Races for 2026
In a significant move for both cycling and automotive enthusiasts, Citroën has officially partnered with RCS Sport, announcing today at their headquarters in Via Plava, Turin, that they will serve as the Official Car of RCS Sport races for the upcoming 2026 season. This collaboration marks a renewed commitment by the French car manufacturer, a member of the Stellantis group, to the cycling community.
Giovanni Falcone, Managing Director of Citroën, expressed the rationale behind this investment in cycling: “Our decision to invest in cycling stems from a deep sense of affinity: it is one of the sports closest to people, and therefore perfectly aligned with our brand. It is a democratic and accessible discipline, yet at the same time highly innovative and competitive, embodying the core values of Citroën’s identity — audacity, a popular spirit and a strong commitment to sustainability.”
Falcone noted that the partnership extends beyond mere sponsorship, emphasizing Citroën’s desire to engage directly with fans across the country. “For more than 100 years we have travelled alongside Italians, and supporting historic events such as the Giro d’Italia and the great Classics means celebrating our deepest and most authentic bond with the territory,” he added.
Additionally, Antonella Bruno, Managing Director of Stellantis Italia, highlighted the cultural significance of the partnership: “The partnership with RCS Sport is particularly valuable to us because it involves events that are among the most followed and deeply rooted in the country — not only in sport, but in Italian society as a whole. These events fully belong to the collective imagination and popular culture and represent excellence. They provide an extraordinary stage, quite literally crossing Italy, engaging and inspiring millions of people and speaking to diverse communities throughout the country.”
Through this initiative, Citroën aims to enhance its presence in the hearts and minds of Italian communities while promoting mobility solutions that are efficient, safe, sustainable, and accessible. As the 2026 cycling season approaches, this partnership is set to redefine the interaction between automotive innovation and the rich tradition of cycling in Italy.
