BORA – hansgrohe and Sportful Unveil Striking New Design for 2024 Cycling Season
BORA – hansgrohe has revealed a bold new look for the upcoming season in collaboration with Sportful, featuring fresh light green accents that will make the team stand out in the peloton. The new design introduces a highly visible color contrast to the familiar dark green base tone and promises a sleek and distinctive appearance.
Sportful, making a comeback as the outfitter for the German UCI WorldTeam, has incorporated the new color scheme across the racewear, emphasizing a seamless integration from head to toe. The selection includes the Bomber Jersey and the LTD bib shorts, alongside the entire Sportful Fiandre line, designed to offer maximum protection in all weather conditions.
Ralph Denk, Team Manager BORA – hansgrohe, expressed his excitement for the partnership: “I’m looking forward to Sportful supporting our goals from the new season. And to match the comeback of our partnership, we have a fresh look that represents our ambitions, is unique and will make us highly visible in the peloton.”
Alessio Cremonese, CEO of MVC Group (Sportful holding) emphasized the importance of the collaboration, stating, “BORA – hansgrohe represents, for us, a very important asset on both the product and marketing side. We tried to create a product collection that, on the one hand, could 100% satisfy all the requests and needs of the athletes and, on the other hand, was inherent to our current product collection.”
The new collection, aimed at WorldTour pros, U19 talents, and cycling enthusiasts, promises enhanced visibility, race-winning aerodynamics, and utmost comfort for longer rides. The racewear, available on bora-hansgrohe.com and sportful.com, comprises jerseys, shorts, vests, jackets, as well as socks and accessories in the team’s signature look.
The collaboration between BORA – hansgrohe and Sportful is set to bring an exciting and impactful new aesthetic to the cycling world for the upcoming season, showcasing a blend of performance and style that reflects the ambitions of the team.
