“For Wilier Triestina, Groupama-FDJ is the right team at the right time”

A New Collaboration in Cycling: Wilier Triestina and Groupama-FDJ

Wilier Triestina, the historic Italian brand, has ventured into a new chapter by joining forces with the Groupama-FDJ cycling team. The CEO and sales director, Enrico Gastaldello, shares the journey and motivations behind the sponsorship in an exclusive interview.

A Century-Old Brand with a Storied History
Enrico Gastaldello provides insight into the rich history of Wilier Triestina, from its inception in 1906 to its significant contributions to competitive cycling. The brand’s evolution and its association with professional cycling teams reflect the passion and dedication driving its success.

Gastaldello’s Leadership and Return to Professional Cycling
Under Enrico Gastaldello’s leadership, the brand made a significant comeback in professional cycling, with partnerships that have left a lasting impact. From sponsoring prominent teams to developing iconic cycling models, Wilier Triestina has established itself as a major player in the cycling industry.

The Perfect Match: Groupama-FDJ Collaboration
Gastaldello highlights the strategic decision to collaborate with the Groupama-FDJ cycling team, emphasizing the shared values and ambitions of the two entities. He expresses confidence in the potential of this partnership and its significance for the future of Wilier Triestina.

Challenges and Aspirations for the Partnership
Gastaldello delves into the challenges and aspirations of the collaboration, shedding light on the meticulous process of designing the Filante SLR for Groupama-FDJ. He also looks ahead to the potential for innovation, marketing endeavors, and shared objectives in competition.

A Focus on Research & Development and Rider Involvement
The interview reveals the mutual focus on research and development, with both Wilier Triestina and Groupama-FDJ driving each other to achieve excellence. The hands-on involvement of riders, such as Stefan Küng, underscores the depth and dedication of the partnership.

Looking to the Future
Enrico Gastaldello shares his hopes for the partnership’s inaugural year, expressing excitement for the team’s potential success in major races and the impact on fans. He reflects on the talent within the team and the aspirations for continued growth and achievement.

In conclusion, the collaboration between Wilier Triestina and Groupama-FDJ represents a significant milestone in the world of professional cycling, with both entities poised to elevate each other to new heights.