# Trek’s Factory MTB Teams Rebranded as Trek-Unbroken
Trek has officially unveiled its rebranding of the factory mountain bike teams, now named Trek-Unbroken. This new identity reflects the team’s commitment to resilience and innovation in the world of mountain biking.
The rebranding is aimed at not only enhancing the team’s image but also aligning with Trek’s broader vision of pushing boundaries in the sport. Fans and competitors alike can expect exciting developments and a showcase of strength from the newly named Trek-Unbroken teams.
As part of this transition, the teams will uphold the same values and dedication that have defined their success on the trails. The name “Unbroken” symbolizes their relentless spirit and determination to overcome challenges in pursuit of excellence.
With this new chapter, Trek-Unbroken is poised to inspire both riders and enthusiasts, fostering a community built on passion and perseverance.
